Meta’s Muse Tops 10M Users in One Month as Shopping Takes Hold

Meta CEO Mark Zuckerberg said Muse, Meta's personal AI agent app launched in September, has attracted more than 10 million users. Speaking on Meta's third-quarter earnings call, Zuckerberg said growth remains strong and shopping is currently the app's most common use case. More than one-quarter of Muse users purchase goods through the app, with an average transaction value above $200, according to Zuckerberg. Meta shares rose as much as 5% in after-hours trading on Wednesday. Muse quickly reached the top of Apple's App Store rankings after launch. The app's early uptake is being watched for whether user growth converts into more frequent, verifiable spending and opens additional advertising, recommendation and monetization channels for Meta's AI investment.